Marketing Part II

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More of the M word

. . . not murder, marketing!

Last week, I mentioned social media by creating an author’s page via:  Facebook, Twitter, Linkedin, Goodreads, etc, etc, etc. I hope you have done that already? If not, do it now! At least, set-up Facebook & Twitter author’s pages.

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How to build an author

First of all, the majority of construction begins within YOU.
One of the hardest transitions for me was stepping out of “writer” and into the role of “author”.  I felt my little hobby wasn’t worth mentioning. I didn’t declare it until the publish date was set on The Sphere of Archimedes. I blurted-out to a stranger “I’m an author”, and felt stupid afterword. But, I knew in my heart it IS my new identity.
If your writing is more than a hobby, then it’s time to be serious and embrace you—the author.  Okay, you never went to college, and got a degree in English Lit. So? I’m sure that’s one of many excuses you’ve concocted in your head. Believe in yourself.

*a-professional-writer-is-an-amateur-who-didnt-quit

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Once you’re confident, you will need to build-up that new persona. Start by ordering business cards, creating an email address, designing a webpage. It helps show people that you’re serious about writing.
Write a professional biography in 3rd person. It sounds a bit daunting to some, especially if your life isn’t filled with too much excitement. Try your best. Or hire someone else to do it for you.
Get a professional headshot photo taken. This was and still is the hardest thing for me; I’m just not a photogenic person.
Now, you must prove to the world that you—the author—can write. Start a blog. Or, if blogging isn’t your forte write short stories, articles for magazines or newspapers. There are a million ways to establish an audience.
If you have written a book, then there are things to prepare for. Writing a blurb (back cover synopsis) for your book and/or elevator pitch. Trust me, people come up to me all the time and say: “So, what’s your book about?” It sounds easy enough to blurt-out all the intricate details of the book; however, try doing it without losing a person’s attention takes practice. I’m serious! Watch their eyes; it gives them away all the time. Memorize an elevator pitch (usually two minutes) that sounds exciting but does not give away too much information. You want people to read your book. Don’t tell key parts of how your hero saved the day. Leave them guessing, enthralled, and needing to know “what happens next?”.
If your book is about to be published, check into getting a press release or having book launch. Through personal experience, my book launch was very successful. It’s like throwing a party, and everybody and their brother is invited.
Try getting feedback from friends or family members on reputable sites: Amazon, Goodreads, Barnes & Noble. I’m all for bribes. Hahaha!
After all that has been said and done, escape the computer and speak at writer’s conferences. You can engage fellow writers and grow potential readers.
Keep writing because the more you put out—the more of an audience you’ll build.
Good luck!
Take care, my friends.
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