Month: February 2014
Getting the word out to the public.
Getting the right connections.
Doing the legwork.
Let’s face it, marketing can be an indie author’s nightmare. There are a lot of steps into getting your work noticed. When I sat down to write The Sphere of Archimedes, marketing was the farthest thing from my mind; I didn’t realize how daunting it would become.
First of all, social media is essential. If you want recognition then you will need to be connected on several social platforms. I highly suggest starting an author’s page on Facebook. You can invite friends from your personal Facebook page to LIKE your author’s page. Next, set up a Twitter account to promote YOU the author. Try to keep “tweets” professional, and not reflect too much of your personal opinion. There are many other social connections, but Facebook and Twitter are the two largest. Set them up before your work becomes available, that way you can advertise the pants off your upcoming novel!
When joining Linkedin and Goodreads, you can connect with author groups. Most of these groups have threads started to help “like” each others social media pages. It will help grow your numbers, and look reputable to random viewers.
Don’t forget Pinterest! Believe it or not, Pinterest gets a lot of traffic, and there is no reason you can’t tap into it.
Hopefully, your work is formatted into an eReader. After joining Author Central on Amazon, make sure to include the website on the author’s threads in Goodreads and Linkedin.
When you have established each of those, try keeping-up as best as you can. I’m not asking for you to live on the internet, updating Facebook posts or tweets every five minutes, but check in at least once a day. If time is a problem, then every other day, or on the weekends. If you stay consistent and not let those pages stagnant, then you’ll build a bigger audience.
Next week, I will discuss building YOU the author. I hope some of this information helped.
Some of the best ideas come from getting outside. Go on an adventure! You don’t need to be elaborate—trekking across the tundra in Alaska, but go out into the world.
If you are writing about crowds, explore new places where people gather: malls, grocery stores, or marketplaces.
Sometimes the weather keeps us indoors, but try observing the natural aspects.
My second novel is based in Africa, so exploring helps make it concrete. I try to experience the energy—listen to the wind and birds, smell the earth, and touch the cool stones or damp sandy granules.
So. . . get out there and have some fun! Enjoy writing what you see, hear, and feel.
Take care my friends.
(pictures: White Tank Mountains, Arizona)